Visual Treatment in Interactive Media

Today and on some previous sessions we looked at various issues relating to visual treatment within interactive media.

Specific areas of study included:

• Visual cues
  - Use of colour for indication
  - Metaphors
  - Highlighting text
  - Attracting Attention
  - Prioritising
  - Aesthetic Appeal
• Accessibility
  - Use of colour etc.
• Screen Design
  - Amount of information presented
  - Grouping and prioritising of information
• Balance
  - White Space
  - Grey Space
  - Black Space
• Use of Images and Composition
  - Rule of thirds
  - Lead lines
  - Focal point
  - Depth of field
  - Use of colour
• Colour Theory
  - Primary colours
  - Contrasting colours
  - Complementary colours
  - Colours in common
  - Colour wheel

You will need to understand how each of these impact interactive media so that you can analyse interactive media in light of them.